Insights
/
Built In Shropshire, Trusted Nationwide
Aug 28, 2025
Built in Shropshire, Trusted Nationwide
When I established Reech in 2009, I had one clear ambition: to build an agency in Shropshire that could rival any in the UK. Not just in the quality of our work, our team, and our capabilities, but in the calibre of our clients, the strength of our relationships, and the real impact we deliver.
So, when Dodd Group – a trusted, family-owned M&E and property services provider with a 75-year legacy and £250m turnover - chose to work with us, it’s more than just a win. It’s a statement.
Because let’s be honest, businesses like Dodd Group, with a national reach and serious marketing spend, could have gone anywhere. They could have selected a big-city agency in Birmingham, Manchester, or London. But they didn’t. They chose us. And that’s not just a testament to Reech, it’s a nod to the depth of talent, creativity, and expertise that exists right here in Shropshire.
One Shared Vision
We first crossed paths with Dodd Group at the 2023 Shropshire Chamber of Commerce Awards, where we were both finalists for Company of the Year. While neither of us was crowned the winner that night, we both took away something far more valuable: the start of a relationship built on mutual respect, local pride, and aligned ambition.
What followed was a considered and strategic journey - exactly as it should be for a business of its scale. Because big decisions are rarely made overnight, nor should they be.
It gifted us the opportunity to show up consistently, demonstrate our expertise, and prove time and again that we truly understood its sector, its challenges, and its ambitions. Gaining Dodd Group’s trust certainly didn’t happen by accident. It was earned over time, and as a direct result of the unwavering hard work and hustle of our entire team.
Then by autumn 2024, we were proud to kick off an official partnership. Fast forward to June this year, and we had launched a fully reimagined Dodd Group website, set to better reflect its scale, professionalism, and expertise.
A Website That Works As Hard As They Do
Strategically designed to improve user experience, strengthen employer branding, and reinforce Dodd Group’s tender credibility at a national level, this website consisted of a complete refresh and marked a new era for the company.
Our scope included:
Bespoke web design and development, with key features like a dynamic careers area, in-depth case studies, sector-specific hubs, interactive map functionality, and dedicated space for ESG initiatives
High-quality media capture to reflect its solutions and services, as well as the people and pride behind it
Strategic content optimisation and SEO to ensure the site doesn’t just look good but also performs where it counts too.
Throughout the process, we also helped steer a brand evolution – refining the visual identity, tone of voice, and digital presence to better reflect who Dodd Group is today: a regional success story with national capabilities.
One Project, Multiple Opportunities
Testament to this robust relationship, the website wasn’t the end. Quite the contrary, actually.
Since instigating the web project, we’ve also gone on to deliver a targeted two-month paid social campaign across Meta, aimed at improving recruitment for on-site and facilities roles. We created everything from creative assets and content to campaign management and reporting. Plus, we even set up Dodd Group’s Facebook presence from scratch, complete with ongoing platform recommendations to maximise reach and engagement.
Most recently, we’ve supported them with additional media too, including a short video with animation designed for use at a high-profile industry event.
All of it is wholly aligned, totally connected, and designed to deliver clear and measurable results.
This is the power of an effective, full-service, and proactive partnership. When trust is genuinely earned and the right team is in place, one project can quickly lead to multiple. Because of this we’re proud to be considered a trusted marketing partner for one of the region’s biggest and most respected companies in the M&E engineering sector.
What This Means for Reech
This is a significant milestone for Reech, and one representative of a huge step in our agency growth.
It proves that:
Regional businesses don’t have to compromise to find top-tier marketing expertise
Shropshire talent proudly stands shoulder-to-shoulder with agencies nationwide
Powerful partnerships are always earned, not bought
Positive relationships (very often!) lead to more opportunities.
And it proves that the vision I had when I started Reech – to grow a full-service agency that delivers real commercial impact for ambitious brands – is absolutely thriving.
When you support local, invest in expertise, and believe in bold, anything is possible.
Want to work with a forward-thinking, full-service agency that’s proud to rival some of the biggest and best in the biz? Let’s talk!