Insights
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Punching Above Our Weight
Jun 4, 2025
With over 25,000 marketing agencies across the country – from one-man bands to large enterprises – standing out can feel like a constant uphill battle. The market is saturated, and the competition is fierce, meaning it’s becoming ever harder to win new projects and clients. From pricing wars and pitch battles, every agency is scrambling for its slice of the pie.
Over the past 15 years at Reech, we’ve managed to carve out our own niche to avoid having to scramble: combining creativity with performance to deliver real results. It started as just me, working away in my spare bedroom and (literally) knocking on doors. But I dared to punch above our weight despite being up against industry-leading giants – always striving to be bigger, braver, and bolder.
Fast Forward 15 Years…
Fast forward 15 years and Reech now boasts a 30-strong team, continuously growing and evolving to meet the needs of our clients. It’s been an incredible journey, but it’s also been one defined by a constant pursuit of brilliance.
While we’re deeply proud of our Shropshire roots, we don’t let it define us. We offer a full-service solution to businesses of all shapes and sizes, and across a variety of sectors from every corner of the UK, Europe, and beyond. Because we’ve never limited ourselves nor let anyone else pigeonhole our success.
‘You’re Only as Good as Your Last Piece of Work’
The mantra we live and breathe is simple: ‘You’re only as good as your last piece of work’. This philosophy has been integral to Reech’s success and in always striving for more. Whether it’s enhancing our services, improving our specialisms, or building relationships, we are relentless in our commitment to always delivering the very best. The bar is constantly being raised – not just in terms of performance but also innovation and revolution.
Because in today’s market, it’s no longer enough to simply provide a great service. Clients expect – and deserve – more. They need agencies to be ahead of the curve, pushing boundaries, and anticipating future developments, as well as adopting new technologies, embracing new strategies, and constantly adapting to the ever-evolving landscape.
Reech has always been proactive in that regard, not only keeping up with the latest trends, but actively seeking out opportunities that can take our business and our clients to the next level – and then some.
‘Reeching’ For More
What really sets us apart from the thousands of agencies in the market is our ability to combine creativity with strategy and performance. We don’t just pitch for any brief – we seek projects and partnerships that will truly benefit from our expertise and input, and those that totally align with our values.
We dedicate time to really get under the skin of every brand we work with, understanding their audience, their challenges, and their unique goals. This level of personalisation allows us to provide services that go way beyond the generic solutions often offered within the industry.
Which means we’ve never shied away from pitching for projects that seem daunting or out of reach. In fact, we embrace these opportunities – and often find them to be the catalyst for significant learning and progress. The bigger the challenge, the more learning opportunities.
Stepping outside of our comfort zone is where the real growth happens. Whether it’s a major national campaign, a high-profile client, or an industry leader with exacting standards, we see these moments as opportunities to prove our mettle. Sure, there’s always a level of fear and uncertainty when you go after these seemingly intimidating ventures, but we’ve learned time and again that it pays off tenfold.
Not only does it push the team to elevate our game and allow them to flex to their full potential, but it strengthens our credibility and reputation in the industry.
What Does the Future Hold?
The journey we’re on is far from over. We’re continuously evolving, constantly seeking out ways to improve, and always looking for innovative ideas. We will continue to embrace technologies, explore new possibilities, and – of course – maintain our commitment to being the best we can be for clients.
I’m incredibly proud of how far the agency has come. In an industry this competitive, you can’t afford to stand still. And we don’t want to. The next 15 years will be even more exciting and we’re ready to punch even higher.
Since 2009, each successful pitch that Reech has won against the odds is a reminder that when you dare to punch above your weight, the rewards are often much greater than anticipated. It’s about taking calculated risks, believing in your team, and knowing that the hard work and dedication will always lead to greater opportunities down the line.
